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The EU Sets Tougher Rules for Artificial Intelligence

The EU is introducing stricter rules for artificial intelligence. The aim is to ensure that companies such as OpenAI respect European standards on privacy, copyright, transparency and accountability.

Odd Inge Teige's avatar
Odd Inge Teige
Sep 26

Europe has long had stronger privacy protections than the United States. Under the GDPR, people have extensive rights over their personal data, while the US still has no single federal privacy law offering comparable protection.

The EU is now building on this framework through the AI Act. The principle is straightforward: artificial intelligence should not be allowed to weaken rights that already exist in Europe.

That also applies to copyright. European rules give authors, photographers, journalists, artists and other rights holders strong legal protection. The EU therefore requires developers of major AI models to comply with European copyright law and provide greater transparency about the material used to train their systems.

From 2026, further requirements apply to major AI systems. Companies must provide more information about how their models are developed, comply with European copyright rules and meet requirements on transparency and risk management.

OpenAI, Google, Meta and other technology companies must therefore comply with European law if they want to offer their services in the EU.

This is what makes the issue important. The EU is doing more than regulating a new technology. It is establishing that privacy, copyright and fundamental rights continue to apply even when technology develops faster than legislation has in the past.

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